Thursday, March 19, 2020

Why Expertise Should Be Your Priority in Creating Online Content

Why Expertise Should Be Your Priority in Creating Online Content Whether you are marketing a business, a brand, a website or yourself, creating and providing online content across several forms of media comes with its own slippery slopes. It doesnt take much to realize the inherent problems that are part of such public and easy publishing. In fact, all one has to do is consider the scandals of celebrity Twitter account holders to see the extent of damage that can come of providing the wrong content; and the professional consequences of posting content that is awkward, misinterpreted or otherwise harmful to ones reputation.For this reason, particularly if you are building your personal brand, using expertise as a guide for online content publishing is essential if you want to do it the right way and be successful at it. If you are publishing online content for the sake of building a business or attracting website traffic, providing meaningful content not only gives your website legitimacy- it also helps potential clients or customers know that you do a good job at providing the services you sell. This type of reputation-building behavior is important and stands in contrast to the aforementioned celebrity Twitterers, who undermined their professional reputation with online content instead of building it.What is content marketing?Content marketing is the term used for published content that provides information to an audience, particularly an audience made up of potential clients or customers. When you create content marketing, your goal should be to provide value to your audience- either through giving them useful information relevant to your line of work or assisting them by answering questions they might have. In answering questions, you are showing yourself to be an expert, and your audience will consider that online content to be an extension or picture of the quality of the services or products you provide. In other words: its a good thing to answer questions and provide meaningful expertise in your specific area- but onl y if those answers and bits of expertise are correct, so fact checking is important!Providing expertise or answering questions builds value for your site, your company and your personal brand. Value is, in many ways, a perception, so it is essential that the perception of value online audiences glean from your content is positive. When your readers see it as useless information, or information that has just been reworded and rehashed from other sources available online (that may or may not be correct), your content will quickly lose value. The result of that is your online presence loses value, as well.So what about readability and watering down content?One of the worst things you can do in providing online content is attempting to make it readable for everyone. In doing so, you end up watering down the content, or making it less than what it could be for the sake of attracting what is hoped to be a mass audience. While the intention is a good one, it can end up destroying your cont ents perceived value, since those who are seeking detailed expertise will be unable to find it in your content. If you provide advice that is readily found anywhere on the internet, your potential audience and potential customers are likely to move their business elsewhere, since there is nothing separating your company or services from hundreds of others that are available.Your experience speaks volumesSo how do you avoid providing content that looks like everyone elses? Simple. Use your experiences as a springboard for showing your expertise. Many businesses hire copywriters to rehash already-published content just to provide keyword-rich content, but few insist on providing the source information. Why is this? Much of it has to do with not being involved enough in the content being published. Without this involvement, the content provided on a website is only as good as the copywriters knowledge base and source material. It does not reflect the expertise of the person or company attempting to build its image and brand through the content, and could end up backfiring when unchecked or incorrect information gets posted. The way to avoid this is absolute involvement in the content you are publishing under your name or under the name of your business. You wouldnt allow a stranger to write your personal mail and memos; dont let a stranger write your online content unless you are highly involved in the process and can provide source material for the writer.Heres an example: An attorney who wishes to grow her clientele hires a copywriter to create informative content regarding her subject area of practice on her websites blog. Since she practices in the area of Will and Estate Law, she tells the copywriter to write content that focuses on the different terminology and what it means. She notices after a while that her website is not drawing nearly as much traffic as shed hoped.What should she do differently?First, she should realize that content that simply defines terms is content that is available online in copious amounts. A search for definition or a general description is likely to pull up hundreds of websites before it pulls up hers, so its value is slight, if there is any value to it at all.Second, she should reframe her content to provide examples of her work with each of these types of cases or legal arrangements. She could include a quick definition within her description for simple SEO keyword purposes, but the bulk of the content should be focused on unique experience and expertise in the field- hers.Finally, she should welcome questions from her websites visitors, and post the answers to those questions as part of the content she provides. This not only solidifies her as an expert in the business- it also fills the website with useful, relevant content that makes visitors feel like their time reading her website and blog has not been wasted. A potential client looking for an attorney in Will and Estate Law will see this particula r attorney as someone who knows what she is talking about and is willing to go that extra mile to help her clients and answer their questions. They will see her as such because of the content she provided.

Tuesday, March 3, 2020

Standard Conditions Versus Standard State

Standard Conditions Versus Standard State Standard conditions, or STP, and standard state both are used in scientific calculations, but they dont always mean the same thing. Key Takeaways: Standard Temperature and Pressure (STP) vs Standard State Both STP and standard state conditions are commonly used for scientific calculations.STP stands for Standard Temperature and Pressure. It is defined to be  273 K (0 degrees Celsius) and 1 atm pressure (or 105  Pa).The definition of standard state conditions specifies 1 atm of pressure, that liquids and gases be pure, and that solutions be at 1 M concentration. Temperature is not specified, although most tables compile data at  25 degrees C (298 K).STP is used for calculations involving gases that approximate ideal gases.Standard conditions are used for any thermodynamic calculation.Values cited for STP and standard conditions are based on ideal conditions, so they may deviate slightly from experimental values. STP is short for Standard Temperature and Pressure, which is defined to be 273 K (0 degrees Celsius) and 1 atm pressure (or 105 Pa). STP describes standard conditions and is often used for measuring gas density and volume using the Ideal Gas Law. Here, 1 mole of an ideal gas occupies 22.4 L. An older definition used atmospheres for pressure, while modern calculations are for pascals. Standard state conditions are used for thermodynamic calculations. Several conditions are specified for the standard state: The standard state temperature is 25 degrees C (298 K). Note that temperature is not specified for standard state conditions, but most tables are compiled for this temperature.All gases are at 1 atm pressure.All liquids and gases are pure.All solutions are at 1M concentration.The energy of formation of an element in its normal state is defined as zero. Standard state calculations may be performed at another temperature, most commonly 273 K (0 degrees Celsius), so standard state calculations may be performed at STP. However, unless specified, assume standard state refers to the higher temperature. Standard Conditions Versus STP Both STP and standard state specify a gas pressure of 1 atmosphere. However, the standard state isnt usually at the same temperature as STP. The standard state also includes several additional restrictions. STP, SATP, and NTP While STP is useful for calculations, its not practical for most lab experiments because they arent usually conducted at  0 degrees C. SATP may be used, which means Standard Ambient Temperature and Pressure. SATP is at 25 degrees C (298.15 K) and 101 kPa (essentially 1 atmosphere, 0.997 atm). Another standard is NTP, which stands for Normal Temperature and Pressure. This is defined for air at  20 degrees C (293.15 K, 68 degrees F) and 1 atm. There is also ISA, or International Standard Atmosphere, which is  101.325 kPa, 15 degrees C and 0 percent humidity, and ICAO Standard Atmosphere, which is atmospheric pressure of 760 mm Hg and a temperature of  5 degrees C (288.15 K or 59 degrees F). Which One to Use? Usually, the standard you use is either the one for which you can find data, the one closest to your actual conditions or the one required for a specific discipline. Remember, the standards are close to actual values, but wont exactly match real conditions.

Saturday, February 15, 2020

NURSING ASSIGNMENT Substances- alcohol Essay Example | Topics and Well Written Essays - 1000 words

NURSING ASSIGNMENT Substances- alcohol - Essay Example Alcohol may also cause one’s death. Most common risk of alcohol is intoxication which can result in road accidents, child abuses, suicides, falls and drawings, fire injuries and also industrial injuries. Long term effects may comprise of heart damage, cancer, risk of breast cancer among women, damage of livers and brains, memory loss are few among other problems (Government of Australia, n.d.). It has been observed that during the fresher’s week or in the periods after and before examinations, pub culture dominates. Lack of parental supervision, stress associated with studies, peer pressure, stress of living away from home are few of the other reasons that lead to the initiation of drinking behavior. Heavy drinking among students can cause low academic performance because of reduced concentration level, high risk of accidents and sexual transmitted diseases like HIV AIDs (Gill, 2001). People, irrespective of age, prefer drinking alcohol because of many reasons. Reasons can be social custom, relaxation, enjoyment trends, and peer pressure, additional pleasure, escaping problems from life, to overcome loneliness and also to boost self confidence (Oracle Think Quest, n.d.). Reasons behind initiation of consuming alcohol can be related to psychological problems, sexual abuses in family and working environment, unsuccessful attempts to succeed in life, problems in relationship, job, dependence, and pre disposition (Kelebek, 2009). The other major influencing factor among adults and teenagers is that the alcoholic industries are directly focusing the youth segment as their target market and conducting wild marketing through mass media promotion through televisions, films and banners (Boseley, 2010). Another important reason, why adults go for alcoholism might be because of family ambience. The family might comprise of alcoholic parents, parents not able to fulfill domestic

Sunday, February 2, 2020

The Effects of an Ineffective Safety Program Research Paper

The Effects of an Ineffective Safety Program - Research Paper Example Stranks (2010) explains that any organization should take responsibility of its actions. Whether a goods making or service industry, the operations of a business will affect the environment either positively or negatively. The negative effects are the most common due to awareness of labor laws and human rights by the employees. Safety programs cut across almost every type of business or organization be it teaching, service providing or nonprofit making organizations. Its consequences are felt due to the presence of people. A business which practice poor safety measures suffers a big blow in the long run. If the company has poor working conditions, it risks the effect of strikes, vandalism and go slows. Strikes and go slows hinders the organizations operations and profitability at the end of the day. A peaceful environment is easy and cheap to maintain as compared to the costs incurred to solve a dispute (Williams, 2014).The costs incurred to solve organizational disputes may be tremendous involving legal fees, fines and compensation which add up to the company’s cart of losses. The company’s ineffective safety precautions can also cause financial losses due to payment of damages to workers and law suits. Financial losses affect the stakeholders capital share which ruins the company’s net worth and reputation. The company can also be sued by the community if it practices unhygienic waste disposal mechanisms (Cambridge, 2010).The community can also seek an injunction from the court to terminate the existence of the company. These are some of the areas that the companies need to check to avoid sudden interruptions. Manufacturing organizations pose a significant chance of hazards to its employees as compared to service providing companies. This is due to the frequent usage of dangerous machines and equipments. Many manufacturing companies experience a lot of cases regarding partial or physical disability encountered during the line of duty. Under Labor

Saturday, January 25, 2020

Wilfed Owen :: biographies bio biography

My essay is about Wilfred Owen and his astounding ability of communicating the horrors of war. Wilfred Owen was born in Oswestry on 18th March 1883. Although he had previously thought of himself as a pacifist he enlisted in the artists Rifles and was commissioned a 2nd lieutenant joining the Manchester regiment in France 1917. Whilst "serving his duty" in France he began to write poetically about his experiences and perceptions of war and its consequences. The creative aspect of his work is engendered from the intense personal experiences he was subject to during the war and are masterfully portrayed with brilliance through his poems. He has the ability to reach out and grab the reader and bring them back to his world, let them feel the atmosphere of how it was in no-mans land when the men where slowly dieing in ?exposure?. Or have their heart rate increase as they realize the panic of a gas attack in ?Dulce Et Decorum Est?. This is one of the techniques that show his brilliance as a poet, just one of the many ways he communicates the horrors of the First World War. Upon his arrival in France one of Owens first tasks was to hold a dugout in no-mans land ? an ordeal that is later described in poems ?The Sentry? and ?exposure?. These experiences I think add realism and emotion to his poems but further most an artistic licence and obligation to express his anger and disgust at poets and authors glorifying war. He shows with ease the reality of war, giving us a perception of its barbaric nature not available in a text book, an honest insight into futility at its best. One of the main purposes of my essay is to focus on four different poems of the author Wilfred Owen. One of his most famous poems ?Dulce Et Decorum Est? is a personal insight into the futility of war Owen endured. It is an ironic reminiscence unto a moment of chaos, to which a life is lost due to a gas attack. The poem tells how Owen and his men were walking back to a trench when a gas attack is brought upon them. ?Exposure? explains how the men are situated in a trench and just waiting for the weather to kill them. In this poem we are observing the process of dieing. The next poem I am analysing is

Friday, January 17, 2020

Bill Of Life Essay

What is your life worth? Imagine a future in which those who are pro-life and those who are pro-choice have fought a second civil war over the sanctity of life. They end the war by compromising on a â€Å"Bill of Life† that states all pregnancies must come to term; however, parents and guardians have the right when their child is between the ages of thirteen and eighteen to abort them. The child does not die though. Each and every part of the child is kept alive; thus they are technically still alive, just in separate pieces. This process is known as â€Å"unwinding.† Once the unwind order is signed, no changes can be made; even if the parent changes their mind, it is irreversible. Connor discovers his own unwinding order after investigating tickets he finds, tickets to the Bahamas for everyone in his family, except for him. Connor is a good teen, but like many teens, his emotions can get the better of him and his parents have a hard time controlling him. Risa is a ward of the state of Ohio and the orphanage is overcrowded. She tries to convince the headmaster of her worth, but bungles her chance when she makes five mistakes at her piano recital. Lev rejoices in his destiny at a party solely dedicated to celebrating him and his life. Lev’s family is extremely devoted to their religion; Lev, as the tenth child in his family, is destined to be a human tithe, a human sacrifice. Lev enjoys the attention this brings and is happy to fulfill his destiny. These three teenagers meet when Connor decides to go AWOL and escape his unwinding order. The book develops through their, and others, alternating viewpoints of what happens to a teenager once the order is signed. Connor, Risa, and Lev’s journey to their future follows their growing recognition of what their life means to them. Shusterman teases the reader with just enough information to keep going, but continues to build this disturbing view of the future as the storyline develops. Mysterious references to clappers and storked babies are explained more fully later in the book and these people round out the unsettling forces at work in this troubled society. This very thought-provoking book would not leave my mind for days, or truthfully weeks, after reading it. This book has made the rounds of the youth services division and one of my co-workers still gives me grief over the books weeks after reading it. Not for the faint-hearted, especially as the reader learns more about the unwinding process, this disturbing novel will pluck at your mind and have you wondering what your life is worth.

Thursday, January 9, 2020

Impact of Deforestation on the Earth Essay - 1375 Words

Deforestation is the elimination of existing trees from the earth; attributable factors include urbanization, logging, ranching, and farming and to some extent land speculation. Land speculation can be included as cleared land is more valuable than forested land. Deforestation, done in the name of progress, and the long-term, devastating effects of it, is killing our planet. To understand the effects of deforestation one must understand the reasoning behind the decision to clear forestlands. Only in recent history, have studies been conducted to measure the impact that deforestation has placed upon the Earth. Urbanization, or the clearing of land to build, is deforestation done in the name of progress. Land has been cleared for†¦show more content†¦Another cause of deforestation is ranching and farming. Land must be cleared in order to cultivate crops or to raise livestock. Grazing land is needed to sustain cattle herds, sheep and goats. Also roads, highways and railroads are needed to transport crops once they are marketed and to transport livestock to slaughterhouses. Philip Fearnside also reports that much of the deforestation done by agriculture in Brazil in scale to the size of the operation, â€Å"The association of major swings in deforestation rate with macroeconomic factors such as money availability and inflation rate is one indication that much of the clearing is done by those who invest in medium to large cattle ranches, rather than by small farmers who use family labor† (Fearnside 682). Among the negative effects that deforestation has on the earth are global warming, greenhouse gas emissions, soil erosion and weather pattern changes. Global warming is the cause of more severe storms due to the warming of the ocean. The last few years of Atlantic hurricanes have increased in intensity due to warmer waters. The storms of the last decade have been more destructive than ever before. In addition, torrential flooding is also attributable to global warming; and with flooding, comes mudslides. In direct contrast to flooding are the many lakes, rivers and other bodies of water that are shrinking or have disappeared. The removal of trees is allowing for extraShow MoreRelatedDeforestation Is A World Without Trees?1486 Words   |  6 Pagesyou imagine a world without trees? Deforestation is one of the leading causes of environmental catastrophes, loss of biodiversity, climate change and soil erosion. â€Å"Over half of the world’s rainforests have been destroyed in the last 10,000 years or so,† according to the World Wild Life Fund (WWF). The majority of this loss has happened in the last 50 years, occurring simultaneously with a massive increase in the human population. Deforestation is hurting our earth, and therefore, we must demand forRead MoreDeforestation Is A Global Issue1630 Words   |  7 PagesIntroduction Deforestation in the Amazon rainforest is the cutting or burning down trees. Two main reasons the Amazon rainforest is being cleared is for raising cattle and growing crops (Figure 1). This is because the production of beef and soy has increased.1 The Amazon rainforest is located in countries throughout South America. The area this report will look at is Brazil, which is the largest country in the region. The majority of deforestation in the Amazon takes place in Brazil.2 There areRead MoreThe Industrial Revolution 1405 Words   |  6 Pagescontinued to increase and the need for natural resources also increased. Human populations used resources readily without worrying how their use could become harmful . Many impacts have been made to earth’s ecosystems due to human involvement and human alterations. The ecological problem at hand is that human actions are harmful to the Earth in various ways, and addressing these potential risks is crucial. One of the first to address the ways humans have come to dominate the biosphere was Vitousek et alRead MoreExplain Why Is Anthropogenic Activities Surrounding Deforestation The Primary Drive Of Global Climate Change839 Words   |  4 Pagesfrom several different perspectives. There is evidence to support both opinions on this topic it is created by natural or humans activates. So, is anthropogenic activities surrounding deforestation th e primary drive of global climate change? Carbon cycle Carbon is an important part of all living things on earth. The carbon cycle is a way for nature to recycle and store this important element. The carbon cycle works when humans breathe in the oxygen and breathe out carbon called CO2. Plants workRead MoreThe Effects Of Deforestation On The Earth756 Words   |  4 Pagesaudience to make a change to help the earth. Please, stop deforestation. Attention- Did you know that in approximately one-hundred years forests will be a thing of the past? Due to deforestation, it is estimated that forests will be extinct by 2116. Deforestation is when large amounts of trees, such as forests, are cut down or removed. This practice has a negative effect on the Earth overall. It has, for example, a negative impact on the land because deforestation harms the soil. In effect, it mayRead MoreDeforestation Is The Real Consequences Of Deforestation1231 Words   |  5 Pagesof time. What can be conceived as just a patch of land is really an immense part of life on earth. The plants in a forest produce oxygen for humans as well as all other creatures. This land also provides a home for natural wildlife. But what would Earth look like without these forests? If the rate of deforestation continues to increase then we may have to find out the answer to that question. Deforestation is a recurring global problem which is the act of tearing down a forest to use the land forRead MoreWhat ´s Deforestation?1049 Words   |  4 PagesDeforestation is defined in the dictionary as the â€Å"removal of a forest or stand of trees where the land is converted to a non forest use.† Common examples of deforestation include turning forestland to farms, ranches, or for urban use such as malls and housing. Forests still cover about thirty percent of the world’s land area, but according to National Geographic, â€Å"swaths the size of Panama are lost each and every year.† The world’s rain forests could completely vanish in a hundred  years at the currentRead MoreEssay about The Impact of Deforestation668 Words   |  3 PagesDeforestation is a serious issue in today’s world. What once was a green Earth is now becoming a desolate land mold that is losing one of its main attributes: forests. Similar to Rachel Carson’s perception, the Earth was once full of lavish forests and is slowly deteriorating into empty, unappealing land. Centuries ago, Earth was covered in forests. â€Å"†¦The whole country, full of woods and thickets...† (Bradford) was the average for settlers in the 1800s. They had grown accustomed to the full lushRead MoreEssay on The Effects of Deforestation of the Amazon Rainforest1093 Words   |  5 Pagesof the earth is approximately thirty percent (â€Å"Deforestation†). That is about nine percent of the world’s total surface. The largest rainforest is the Amazon River Basin, located in South America. The Amazon is home to many species of animals, insects, plants and trees. Many of the trees and plants in the Amazon produce about twenty percent of the oxygen on earth, and absorb carbon. However, the Amazon is decreasing in size every day due to the ongoing deforestation of the land. Deforestation is whenRead MoreGlobal Warming Is A Big Problem1320 Words   |  6 PagesChandler Easter Mrs. Gallos English 3 Global Warming Global warming is a big problem and impacts our environment in a negative way because it is heating the Earth. Global warming impacts all of the life around us even though not many people recognize it. There are many problems that global warming will make to our environment and it has already impacted it over time. Although, there are many problems, there are also solutions to stop global warming. Climate change is most closely related to global